Authorized Canadian Dealer

Mission

Mission is one of Britain's most historically significant loudspeaker brands, born in Huntingdon, Cambridgeshire and shaped by a design philosophy that has influenced the entire hi-fi industry. Founded in 1977 by Farad Azima, Mission introduced the world's first commercial polypropylene bass driver on its original 770 loudspeaker in 1978, establishing a commitment to materials innovation and musical realism that defines the brand to this day. Under the direction of IAG's Director of Acoustic Design Peter Comeau, Mission's current range revives its most iconic models, including the multi-award-winning 770 and 700 standmounts, alongside all-new designs such as the compact 750 and the 778X integrated amplifier. Mission loudspeakers are known for their fast transient response, open soundstaging, natural tonal balance, and the proprietary Inverted Driver Geometry (IDG) time-alignment technology first pioneered on the original 700 series. Available at Vinyl Sound in Toronto, Canada, the Mission range spans bookshelf speakers, standmounts, and electronics for both first-time stereo listeners and dedicated audiophiles seeking the best of British hi-fi engineering.

Frequently Asked Questions

What makes Mission speakers historically significant in hi-fi?
Mission is one of Britain's most influential loudspeaker brands, founded in 1977 in Huntingdon, Cambridgeshire. In 1978, Mission introduced the world's first commercial polypropylene bass driver on the original 770 loudspeaker, a materials innovation that changed speaker design across the entire industry. Today's range is directed by IAG's Peter Comeau and revives the brand's most celebrated models with modern engineering, so you're getting genuine British hi-fi heritage built to current standards. Vinyl Sound carries the full Mission lineup in Canada with in-store listening available at our Richmond Hill showroom.
What's the difference between the Mission 770 and Mission 700?
Both are standmount loudspeakers built around Mission's award-winning design language, but they sit at different levels: Mission 770 is the flagship standmount, Mission's most decorated model and the direct descendant of the original 1978 speaker that put the brand on the map. It delivers the fullest bass extension and largest soundstage in the range, and comes with metal stands included. Mission 700 carries the same design DNA and Inverted Driver Geometry time-alignment technology in a more accessible package, making it the ideal entry point into the Mission sound. If you want the definitive Mission experience and reference-level performance, the 770 is the one to own. If you want that same signature sound at a lower cost of entry, the 700 delivers it.
What is Inverted Driver Geometry (IDG) and why does it matter?
Inverted Driver Geometry is Mission's proprietary time-alignment technology, first pioneered on the original 700 series and carried through the current range. By precisely positioning the tweeter and woofer, IDG ensures sound from both drivers reaches your ears at the same time, producing a more coherent, natural presentation with sharper imaging and a wider, more open soundstage. It's a key reason Mission speakers are known for their fast transient response and realistic tonal balance, and it's featured across the 770, 750, and 700.
Is the Mission 750 a good choice for a first stereo system?
Yes. The Mission 750 is a compact bookshelf speaker built with the same IDG time-alignment technology as the larger 770 and 700, giving first-time stereo listeners genuine Mission sound quality at the most accessible price point in the range. It's an easy speaker to place in smaller rooms and pairs well with the 778X integrated amplifier for a complete, ready-to-play British hi-fi system.
Should I pair my Mission speakers with the 778X integrated amplifier?
Yes, pairing Mission speakers with the Mission 778X gives you a matched system voiced by the same engineering team, so the amplifier's tonal character complements the speakers rather than fighting them. The 778X is designed to drive the full Mission range cleanly, from the compact 750 up to the flagship 770, making it the simplest way to build a complete Mission system without guessing at compatibility between mismatched brands.
Why buy Mission speakers from Vinyl Sound?
Vinyl Sound carries the complete current Mission range in Canada, with nationwide shipping and in-person listening sessions at our Richmond Hill, Ontario showroom. As an authorised dealer, we back every Mission purchase with full manufacturer warranty and hands-on system-matching advice, so you leave with a Mission setup that's correctly matched to your room and the rest of your system.